Test your website and ads with synthetic users
Guides, research and methods on AI personas that browse your site and see your ads like real customers, written by the founders of Maskerade.
Synthetic users for website testing: how AI personas find what your analytics miss
Synthetic users are AI personas that browse your website like real customers. What they find that analytics miss, when to use them and how accurate they are.
Elias Veris · 8 min read
Synthetic users: 13 best practices from real customer projects
How to test your website with synthetic users: 13 best practices from ENGIE, MIRON and other customer projects, plus what our own accuracy study found.
How we build synthetic users, and the research behind it
How to create synthetic personas that act like real customers: the six building blocks of a Maskerade AI persona, and the research behind each one.
How accurate are synthetic users? Our focus group study
We compared synthetic users with three moderated focus groups on a website redesign. They found 80% of the core findings, plus 40% more that held up.
Who writes here
See what your own customers would do
Pick your personas, give them a task on your own site, and read their report about 5 minutes later.