Articles by Guillaume
How we build synthetic users, and the research behind it
How to create synthetic personas that act like real customers: the six building blocks of a Maskerade AI persona, and the research behind each one.
How accurate are synthetic users? Our focus group study
We compared synthetic users with three moderated focus groups on a website redesign. They found 80% of the core findings, plus 40% more that held up.
See what your own customers would do
Pick your personas, give them a task on your own site, and read their report about 5 minutes later.